The impact of the European Accessibility Act
Since June 28, 2025, new rules have been in force in the Netherlands regarding the digital accessibility of products and online services. With the introduction of the European Accessibility Act, commercial organizations such as banks, e-commerce companies, transport companies, and communication companies are now also required to make their digital products and services accessible in accordance with the Web Content Accessibility Guidelines (WCAG). As a result, many more companies will have to adapt their websites and apps to offer an inclusive user experience that can be used independently, without the help of third parties. Previously, this obligation only applied to government institutions under the Temporary Digital Accessibility Decree. Commercial organizations were previously exempt, but this has changed with the introduction of the European Accessibility Act. The Netherlands has incorporated the directive into the Accessible Products and Services Bill. Recently, questions about the Accessibility Directive were recently asked in the Dutch House of Representatives.
Scope of application
The directive has a broad scope and applies to various products and services provided by private parties, including those of financial institutions. Examples include payment terminals, ATMs, consumer banking services such as internet banking, and e-commerce services such as opening a savings account or taking out insurance online. Banks and other service providers must design their products and services in such a way that everyone can use them. This means that information must be available through multiple senses, for example, both in written text and as spoken explanations. Websites and apps must be easy to use with screen readers and speech recognition. Payment terminals must be accessible to people with visual impairments, for example, through speech support. Consumers must also be able to conduct their banking affairs offline, by telephone or in person at the counter. All information must also be understandable and written at a maximum language level of B2.
Transition period and exceptions
A transition period until 2030 applies to existing products and services. Small businesses with fewer than ten employees and an annual turnover of up to two million euros are exempt from the obligations. Exceptions are possible if adaptation would impose a disproportionate burden or fundamentally change the nature of the product, provided this is properly substantiated. The directive does not apply to services between businesses.
Supervision and enforcement
The Netherlands Authority for the Financial Markets (Autoriteit Financiële Markten) specifically supervises financial companies, such as banks, insurers, investment institutions, asset managers, and lenders. This means that the AFM ensures that these services are accessible to all consumers, including the more than two million people with disabilities in the Netherlands. The basic principle is that consumers must be able to purchase these financial services independently and without the help of third parties. This is in line with the message of the AFM during Accessibility Week (October 6-12, 2025), which emphasizes that financial products and services must be accessible to everyone.
In the Netherlands, the Netherlands Authority for Consumers and Markets (Autoriteit Consument en Markt), the National Inspectorate for Digital Infrastructure (RDI), the Dutch Media Authority (Commissariaat voor de Media), and the Human Environment and Transport Inspectorate (Inspectie Leefomgeving en Transport) are also involved in supervising other sectors. If the supervisory authority discovers that a product or service does not comply with the rules set out in the directive, the company must take appropriate corrective measures without delay. The supervisory authority determines the timeframe within which this must be done, depending on the severity of the problem. If a company fails to take the appropriate measures in time to resolve a problem with a product or service, a supervisory authority may intervene. It may then take appropriate provisional measures, such as imposing a fine, banning or restricting the product in question, or even withdrawing it from the market altogether.
Contact
Do you have questions about this topic or would you like to discuss the European Accessibility Act? Please contact Donald Volleberg, Jiahui Plomp or our Insolvency, Restructurering & Finance, Securities law team. We are happy to assist you.
27 October 2025